HAWA Expo 2026: Vietnam’s Leading Furniture Export Exhibition at SECC

1. Introduction to HAWA Expo 2026

HAWA Expo 2026 brings together export ready Vietnamese manufacturers and international buyers in a focused B2B sourcing environment (source: internet)

HAWA Expo 2026 will be held from March 4 to March 7, 2026 at SECC, Ho Chi Minh City. It is a B2B exhibition focused on the furniture export industry, bringing together Vietnamese manufacturers with OEM and ODM capabilities for the U.S., EU, Japanese, and Middle Eastern markets.

The event aims to establish direct connections between manufacturers and international buyers in a transparent, professional environment designed for long-term cooperation.

Unlike lifestyle-oriented or retail-focused fairs, HAWA Expo positions itself as a specialized sourcing platform where buyers evaluate suppliers based on actual manufacturing capabilities, compliance certifications, and long-term partnership potential.

Vietnam currently ranks among the world’s leading furniture exporters, with annual export value exceeding USD 15 billion. As global supply chains continue to restructure, HAWA Expo serves as a direct gateway into Vietnam’s manufacturing ecosystem.

Beyond HAWA Expo, Vietnam also hosts other reputable trade fairs such as VIFA Expo and Vietnam International Furniture Fair. You can explore the full overview of Vietnam’s key furniture trade fairs.

1.1. History and Significance of HAWA Expo

Since its launch in 2018 HAWA Expo has steadily expanded its scale and international reach within Southeast Asia’s furniture industry (source: internet)

HAWA Expo was first launched in 2018 and has continuously expanded in both scale and international presence. Over the years, the event has attracted an increasing number of buyers from more than 100 countries and territories, gradually establishing itself as one of Southeast Asia’s prominent furniture export exhibitions.

The exhibition plays a critical role in promoting Vietnam’s furniture exports, enabling local enterprises to access global markets while improving production standards through compliance requirements and sustainability certifications.

As a platform for OEM and ODM agreements, HAWA Expo contributes to strengthening Vietnam’s competitiveness against major regional manufacturing hubs.

1.2. Theme and Objectives of HAWA Expo 2026: “Gateway to Vietnam’s Furniture Prowess”

The theme “Gateway to Vietnam’s Furniture Prowess” highlights Vietnam as an entry point to strong furniture manufacturing capabilities, supported by cost advantages, skilled labor, and a well-developed supply chain.

The objective is to connect more than 700 Vietnamese manufacturers with approximately 25,000 international buyers, facilitating export contracts and knowledge exchange on sustainability.

Through dedicated seminars on EUDR regulations, digital transformation, and e-commerce, HAWA Expo enables enterprises to stay updated on regulatory requirements and market trends, thereby enhancing competitiveness amid global supply chain restructuring.

The 2026 theme positions Vietnam as a strategic gateway to strong manufacturing capabilities and global sourcing opportunities (source: internet)

1.3. Comparison with Previous Editions (2024-2025)

From 2024 to 2026 HAWA Expo demonstrates steady expansion in exhibitor numbers and a stronger emphasis on international certifications (source: internet)

Year	Scale (Exhibitors/Booths)	Main Focus	Notable Certifications
2024	500 exhibitors / 1,000 booths	Basic networking	FSC
2025	550 exhibitors / 1,200 booths	Digital transformation	Expanded PEFC
2026	625 exhibitors / 1,390 booths	Comprehensive sustainability	FSC/PEFC/BSCI/ISO

The proportion of companies holding FSC, PEFC, and other international certifications continues to increase each year, reflecting the shift toward sustainable manufacturing.

2. General Information about HAWA Expo 2026

HAWA Expo 2026 serves as a comprehensive platform for Vietnam’s furniture export industry, gathering manufacturers, international buyers, and supply chain partners.

The event takes place at SECC, the most modern exhibition center in Ho Chi Minh City, providing an ideal environment for professional networking and in-depth sourcing activities.

2.1. Scale: Exhibitors, Booths, and Visitors

HAWA Expo 2026 is expected to host more than 600 exhibitors with nearly 1,400 booths across approximately 25,000 square meters at SECC. The exhibition is projected to attract around 25,000 trade visitors from over 100 countries and territories.

Most exhibitors are export-oriented Vietnamese manufacturers targeting the U.S., European, Japanese, and Middle Eastern markets. The growing percentage of companies holding international certifications such as FSC, PEFC, BSCI, and ISO reflects increasing compliance with sustainability and global supply chain standards.

HAWA Expo 2026 expands in scale with over 600 exhibitors and nearly 1,400 booths attracting global trade visitors

Compared to previous editions, HAWA Expo continues to expand in both exhibition space and international buyer attendance, reinforcing its role as a major trade connection platform in Vietnam’s furniture export industry.

2.2. Main Product Categories

Product categories at HAWA Expo include indoor furniture such as sofas, dining tables, and beds; outdoor furniture such as garden sets and exterior solutions; OEM and ODM manufacturing for project-based orders; as well as accessories, materials, technical solutions, handicrafts, and decorative products.

HAWA Expo showcases a wide spectrum of indoor outdoor and OEM project based product categories

The 2026 trend emphasizes sustainable products, modular design, and solutions aligned with EUDR requirements for the European market.

2.3. Participant Profiles

HAWA Expo attracts diverse stakeholders across the furniture value chain, including:

• Vietnamese export-oriented manufacturers

• Buyers and importers from the U.S., Europe, and Japan

• Companies seeking OEM/ODM partners

• Wood industry associations and international logistics providers

3. ATC Furniture - A Reputable Brands at HAWA Expo 2026

HAWA Expo 2026 is not only a product showcase but also a strategic meeting point for export-ready manufacturers with proven production capabilities, international certifications, and experience working with global buyers. Below are representative brands that reflect the manufacturing strength and compliance standards of Vietnam’s furniture industry.

3.1 ATC Furniture

ATC Furniture stands out at HAWA Expo 2026 with a 30,000 square meter production base and export experience in over 45 countries

ATC Furniture is one of the standout brands at HAWA Expo 2026, with its booth located at Lobby A - AL01 to AL11 at the Saigon Exhibition and Convention Center (SECC). Operating from a 30,000 m² manufacturing facility, ATC Furniture specializes in outdoor furniture, hospitality furniture, and OEM/ODM solutions for resort, hotel, and commercial projects. The company exports to more than 45 countries worldwide, serving high-standard markets such as Australia, Canada, the EU, Japan, and the United States. Its factory capacity supports a minimum order quantity of 1x40HC, and certifications including FSC CoC and SMETA provide buyers with confidence in quality assurance and supply chain compliance.
(For more details, please visit: https://atc-craft.com/meet-atc-furniture-hawa-expo-2026/)

ATC Furniture is officially listed at HAWA Expo 2026 with detailed information on markets products and certifications

4. Venue and Transportation Guide

SECC is located in District 7, one of Ho Chi Minh City’s most developed areas, with convenient access from the airport and city center.

4.1. SECC Address: 799 Nguyen Van Linh, District 7, Ho Chi Minh City

SECC is located at 799 Nguyen Van Linh, Tan Phu Ward, District 7, an active area near Crescent Mall and FV Hospital.

4.2. Getting There from Tan Son Nhat Airport (Bus, Taxi, Grab, Shuttle Bus)

• Taxi/Grab: 45 minutes, cost VND 300,000-400,000 (USD 15-17). Recommended operators: Mai Linh, Vinasun.

• Bus: Route 152 from the airport to Cach Mang Thang Tam, then transfer to Route 102 to Nguyen Van Linh (1-1.5 hours, lower cost).

• Shuttle bus: Provided by some hotels or airport services (check the Grab app).

4.3. Getting Around the City (From District 1, District 3)

• From District 1: 20 minutes by taxi/Grab via Phu My Bridge, cost around VND 150,000.

• From District 3: 25-30 minutes via Vo Van Kiet Boulevard.

• Tip: Avoid peak hours (7-9 AM, 5-7 PM) to reduce traffic delays.

4.4. Map and Notes on Parking and Public Transport

• Map: Use Google Maps (or search coordinates 10.7296° N, 106.7219° E).

• Parking: Large parking area available, fee VND 20,000/hour.

• Public transport: Bus routes 102 and 72 from central areas; electric bikes or green buses are encouraged for sustainability.

5. Registration and Visiting Information

Visitors can register free of charge via the official HawaExpo.com website.

Visitors can register free of charge through the official HAWA Expo website to access event information and services (source: internet)

5.1. Opening Hours

• 04/03 - 06/03/2026: 9:00 - 17:00

• 07/03/2026: 9:00 - 15:00

• Visitors are advised to arrive early on the first day to maximize meeting time with exhibitors and join B2B matching sessions.

5.2. Registration Process

• Visitors can register for free through the official HAWA Expo website.

• After completing the registration form, visitors will receive a confirmation email and an e-badge. Early registration helps reduce waiting time at the entrance.

5.3. Visa Requirements and Entry Procedures for International Visitors

• Visa: Apply online via https://www.hawaexpo.com/visitor-services-visa-support/ to request an invitation letter.

• Procedures: Visa on arrival or e-visa policies apply to many countries; international visitors should check specific conditions before departure.

• Tip: Prepare a passport with at least 6 months validity.

5.4. VIP Buyer Program

The VIP Buyer program for qualified importers includes:

• Airport pickup

• Priority B2B matching

• Support for arranging factory visits

Importers must provide information on purchasing scale and demand during registration to be considered for the program.

5.5. Preparation Checklist: Required Documents, Event Media Policy, and Other Safety Notes 

• Documents: Badge (from confirmation email), business cards, passport (for international visitors), requested catalogs.

• Media policy: The organizer has the right to take photos or record videos of visitors for event communication purposes.

• Safety notes: Follow health and safety regulations, maintain appropriate distance, and do not bring professional cameras without permission.

5.6 Visitor Regulations and Policies

HAWA Expo is a specialized B2B event.

• Business attire is required. Visitors wearing inappropriate outfits may be refused entry.

• Pets are not allowed.

• Smoking is prohibited within the exhibition area.

• Children under 12 years old are only permitted on 07 March 2026.

• Visitors should prepare business cards and schedule appointments with exhibitors in advance to optimize working time.

6. How to Maximize Value When Attending HAWA Expo 2026

Attending HAWA Expo delivers strong value, from networking to industry knowledge.

Attending HAWA Expo 2026 creates opportunities to expand networks and gain practical insights from industry leaders (source: internet)

6.1 Supporting Materials: Vietnam Furniture Industry Reports and Exhibitor Catalog

• Reports: Available for download on the official website, including export data.

• Catalog: Free upon registration.

6.2 Tips to Optimize the Experience: Event App, 3D Tour, and Online Appointment Scheduling

• App: Download the HAWA Expo app for appointment scheduling.

• 3D tour: Explore virtually via Matterport.

7. Frequently Asked Questions:

7.1 When and where does HAWA Expo 2026 take place?

From 04/03 to 07/03/2026 at SECC, 799 Nguyen Van Linh, District 7, Ho Chi Minh City.

7.2 How can I register for free?

Visit https://www.hawaexpo.com/register/ and complete the step-by-step form.

7.3 Is visa support available for international participants?

Yes, you can apply for an invitation letter via the official website.

7.4 What are the main product categories at the exhibition?

Indoor furniture, outdoor furniture, accessories, materials, and OEM/ODM-focused products.

7.5 How can I connect with Vietnamese suppliers?

Through B2B matching programs and the event app.

7.6 Is the event open to the public?

It is strictly for B2B professionals and trade visitors only.